2026年中秋和国庆撞在一起，放8天假。国铁集团已经发布预测：9月29日到10月10日，全国铁路预计发送旅客2.19亿人次，10月1日达到峰值。
上海局预计长三角发送2580万人次，同比增8.2%。成都局管内川渝黔预计发送1080万人次，同比增18%。昆明局预计发送192.5万人次，同比增25%。
这些数字对广西本地品牌意味着什么？不是“人很多”，而是“人回来了”。在广东、珠三角打工的玉林人、北流人、容县人、陆川人，要回家了。
一、返乡的人，口袋里装着一年的消费预算
中秋国庆回乡的人主要有几类：在外务工的人、做点小生意的人、大学生、探亲客。他们平时在外地挣钱，回家集中花钱。
请老乡吃饭、给家里买东西、带礼品走亲访友、看房、装修、换家电、买车、给孩子报班，这些消费基本都集中在返乡那几天。本地餐饮、家居建材、汽车4S店、培训机构、楼盘、土特产商家，目标客户都在这时扎堆出现。
▲ 玉林北站候车厅，返乡旅客进站后平均停留30分钟以上，是本地品牌触达老乡的高价值场景玉林北站是南玉高铁的门户站，南宁到玉林48分钟。旅客下车后第一脚踩上家乡土地，情绪最高点就是出站通道和候车厅。这时候看到你的广告，好感度和记忆度都比平时高。
二、三站分工：不是每个站都卖给同一批人
南玉高铁三站面向的人群不同，投放要分开看。
玉林北站是区域枢纽，客流最大、最杂，适合本地大众品牌。餐饮、地产、汽车、家电、商场促销，都可以在这里打。
横州站是产业站。中秋也是茉莉花、花茶、农产品的礼品季，全国采购商和本地农户往来频繁。地理标志产品、农业品牌、食品礼盒在这里打很合适。
兴业南站偏B端。钙基新材料、健康食品、建材企业的商务客商多。节前商务拜访、招商洽谈集中，产业品牌在这里打，等于在行业圈子里刷存在感。
▲ 高铁站进出站通道灯箱，旅客必经之路，适合节日主题和礼品场景三、内容怎么拍：少喊口号，多说家乡话
双节期间的高铁站广告，不要再用“品质生活”“尊贵之选”这种空话。返乡人群要的是熟悉感和信任感。
画面里可以放家乡地标、方言元素、团圆场景、中秋礼盒。文案也要直接：餐饮可以写“回玉林，第一顿吃点好的”；楼盘可以写“今年回家，给爸妈换套房”；汽车可以写“开新车回家”；土特产可以写“中秋回家，带箱沙田柚”。
核心逻辑很简单：让返乡的人觉得，这品牌懂我、属于这里。
▲ 玉林北站站内换乘通道，旅客动线清晰，适合长期占位和节日促销信息四、时间窗口：今年是最后一个“低价双节”
玉岑段预计今年年底开通。到时候玉林北站不再是断头路站，客流大概率翻倍，广告位价格也会跟着涨。
今年中秋国庆是南玉高铁“断头站时代”最后一个按低价客流定价的双节。现在的广告位价格还是按日均五六千人次定的。明年同期，保守估计日均1.5万人次以上。同样一块灯箱，今年买和明年买，曝光量差两倍，价格却只涨一次。
建议品牌至少提前30天锁位，9月中旬开始上刊。双节广告位紧俏，临时加单很难拿到好位置。
结语
中秋国庆的高铁站，不只是交通枢纽。
对本地品牌来说，这是一个年度大会：所有出门在外、手里有钱、准备回家消费的人，都要从这里经过。
玉林北站、横州站、兴业南站三站联动，把“回家”这个场景变成品牌和老乡之间的第一次握手。今年双节，别只等客上门，去高铁站等他们。
—— 广西联屏传媒，南珠高铁南玉段广告独家运营方 | 李洪鑫 18878774848（微信同号）
English Version
In 2026, the Mid-Autumn Festival and National Day holiday combine into one eight-day break. China Railway predicts 219 million rail trips between September 29 and October 10, peaking on October 1.
The Shanghai Railway Bureau expects 25.8 million trips in the Yangtze River Delta, up 8.2% year on year. The Chengdu Bureau expects 10.8 million trips in Sichuan, Chongqing, and Guizhou, up 18%. The Kunming Bureau expects 1.925 million trips, up 25%.
For Guangxi brands, this is not just "a lot of people." It means people are coming home. Yulin, Beiliu, Rongxian, and Luchuan people working in Guangdong and the Pearl River Delta are heading back.
1. Returning travelers bring a year's spending budget
The holiday return crowd includes factory workers, small business owners, college students, and family visitors. They earn money away from home and spend it when they get back.
They will treat friends to dinner, buy gifts for relatives, look at property, renovate, replace home appliances, buy cars, and sign kids up for classes. Local restaurants, home furnishing stores, auto dealerships, training centers, property projects, and specialty food sellers all see their target customers show up at the same time.
▲ Travelers in Yulin North Station's waiting hall stay more than 30 minutes on average, making it a strong scene for local brands to reach hometown crowds.
Yulin North is the gateway station on the Nan-Yu high-speed rail. The 48-minute ride from Nanning drops travelers right back in their hometown. Their emotional peak is in the exit corridor and waiting hall. Seeing your ad at that moment delivers higher goodwill and memory than usual.
2. Three stations, three crowds
The three stations on the Nan-Yu line reach different people, so the plan should be split.
Yulin North is the regional hub with the biggest and most mixed flow. It fits mass-market local brands: restaurants, real estate, autos, home appliances, and mall promotions.
Hengzhou Station is industry-focused. Mid-Autumn is also gift season for jasmine, flower tea, and agricultural products. Buyers from across the country and local farmers pass through. Geographical indication products, agricultural brands, and food gift boxes fit here.
Xingye South leans toward B2B. Business visitors in calcium-based new materials, health food, and building materials are common. Pre-holiday business visits and investment talks cluster here, so industrial brands gain visibility among their own circle.
▲ Entry and exit corridor lightboxes sit on unavoidable routes, suiting festival themes and gift promotions.
3. Creative: drop the slogans, speak hometown language
Rail station ads during the double holiday should avoid empty phrases like "quality life" or "premium choice." Return travelers want familiarity and trust.
Use local landmarks, dialect cues, reunion scenes, and Mid-Autumn gift boxes. Keep the copy direct. A restaurant can say, "Back in Yulin, treat yourself to a proper meal." A property project can say, "This year, buy your parents a better home." A car brand can say, "Drive the new car home." A specialty seller can say, "Bring home a box of Shatian pomelos for Mid-Autumn."
The logic is simple: make returning people feel this brand understands them and belongs here.
▲ The transfer corridor inside Yulin North Station has clear foot traffic, suiting long-term holds and holiday promotions.
4. Time window: the last low-price double holiday
The Yulin-Cenxi section is expected to open by year-end. After that, Yulin North will no longer be a stub-end station, traffic will likely double, and ad prices will rise.
This year's Mid-Autumn and National Day period is the last double holiday priced for the current flow of five to six thousand daily passengers. Next year at this time, daily flow will likely exceed 15,000. The same lightbox will deliver roughly twice the exposure this year, but you only pay this year's price.
Brands should lock positions at least 30 days ahead and start going live around mid-September. Holiday slots are tight, and last-minute orders rarely get good positions.
Conclusion
During the Mid-Autumn and National Day holidays, a rail station is more than a transport hub.
For local brands, it is an annual gathering: everyone who works away from home, has saved money, and is ready to spend walks through here.
Yulin North, Hengzhou, and Xingye South working together can turn the "going home" moment into a brand's first handshake with hometown customers. This double holiday, do not just wait for customers to walk into your store. Go wait for them at the rail station.
— Guangxi Lianping Media, exclusive operator of Nanzhu High-Speed Rail Nanyu section ads | Li Hongxin 18878774848 (WeChat same number)