2025年12月30日，南玉高铁南玉段开通满一周年。国铁南宁局的数据：这一年累计发送旅客275万人次。其中玉林北站超108万，兴业南站超14万。玉林北站是广西第三大高铁车站，现在每天图定开20趟动车。
有个细节很多人没注意：玉林北站现在还是"断头站"。往南宁方向通了，往广东还没通。就这种状态下，它仍稳定保持日均5000到6000的客流。交通规律是先有骨架再聚人流，断头状态下这个底子已经不弱。
一、年底玉岑段一通，客流要翻倍
2026年底，玉林北到岑溪东段开通（已铺轨完成，桥隧比84.4%）。2027年南深高铁全线贯通，玉林北可直达广州、深圳、珠海，接进全国高铁网。
到那时，南宁到玉林48分钟，玉林到广州约2小时、到深圳2.5小时，整个桂东南进大湾区2小时经济圈。有预测说，玉林北站日均客流会到1.5万到2万人次。对比现在的5000到6000，接近三倍。
▲ 玉林北站候车厅立式刷屏机。断头站时期点位空置多，现在占坑成本最低二、现在投，买的是"通车前"的低价
高铁站的广告资源是固定的。LED大屏、刷屏机、灯箱、墙面广告牌就那么多。客流翻三倍，意味着同一块屏的曝光价值翻三倍，但刊例不会等到那时候才动。
现在大多数品牌还在观望，点位空着的多，竞价的人少。等2027年全线贯通、大湾区客流涌进来，占位成本和同行竞争都会往上走。
本地品牌现在占好点位，等于用断头站的价格，提前锁住通车后的黄金曝光。
三、三类企业现在该占坑
招商类：玉林上半年新签约186个项目、计划投资345.4亿元，玉商回归还在持续。门户站的价值在"第一印象"，越早占，越像地头蛇，不像后来者。
本地消费类：餐饮、酒店、家装、卖车，打的是日均5000到6000的返乡玉商、玉工和探亲客流。这批人现在就在走，不是等两年后。
区域品牌类：北流陶瓷、容县沙田柚这类，给外来客商"这是本地代表"的位置证明。早占早有识别度。
▲ 检票口上方墙面广告牌，通车前后都是高曝光位置，适合长期占位四、断头站不是缺点，是窗口
有人嫌玉林北站"冷清偏远"。但断头状态下5000到6000的日均客流，就是最强的打底。现在投，是给两年后的爆发提前铺路。
等全线贯通再想起来投，好点位早被占了，价格也上去了。
结语
275万是过去一年的成绩。接下来的变量是玉岑段和南深贯通。想在南玉高铁上露脸的品牌，2026年剩下的时间，是通车前最后一段便宜窗口。
具体点位和刊例，直接问联屏传媒。我们运营南珠高铁南玉段全部广告资源，帮你挑通车前后都值钱的位置。
—— 广西联屏传媒，南珠高铁南玉段广告独家运营方 | 李洪鑫 18878774848（微信同号）
English Version
On December 30, 2025, the Nan-Yu section of the Nan-Zhu high-speed rail completed its first year. China Railway Nanning reported 2.75 million passenger trips over the year. Yulin North handled over 1.08 million; Xingye South over 140,000. Yulin North is the third-largest high-speed rail station in Guangxi by building size, running 20 scheduled trains a day.
One detail gets missed: Yulin North is still a "dead-end" station. The Nanning direction is open; the Guangdong direction is not. Even so, it holds a steady 5,000 to 6,000 daily passengers. Rail traffic builds the skeleton first, then people. A dead-end holding this floor is already strong.
1. When the Yulin-Cenxi section opens, traffic doubles
By end of 2026, the Yulin North to Cenxi East section opens (track laying done, 84.4% bridges and tunnels). In 2027, the Nan-Shen line completes, and Yulin North reaches Guangzhou, Shenzhen, and Zhuhai, joining the national network.
Then Nanning to Yulin is 48 minutes; Yulin to Guangzhou about 2 hours, to Shenzhen 2.5 hours. The whole southeast Guangxi enters the Greater Bay Area's 2-hour circle. Forecasts put Yulin North daily traffic at 15,000 to 20,000. Against today's 5,000 to 6,000, that is nearly triple.
▲ A vertical digital screen in Yulin North Station. At dead-end status many slots sit empty; now is the cheapest time to take one.
2. Advertising now means buying the pre-opening price
Station ad inventory is fixed. LED screens, digital screens, lightboxes, wall panels — there are only so many. Triple the traffic, triple the value of the same screen, but rate cards do not wait for that day.
Most brands are still watching. Many slots are empty; few are bidding. After 2027, when Bay Area traffic arrives, both slot cost and competition go up.
A local brand taking a good slot now pays dead-end prices for post-opening exposure.
3. Three types of businesses should move now
Investment promotion: Yulin signed 186 projects in H1 2026, 34.54 billion yuan planned. Yushang return continues. A gateway station sells first impression. Earlier means local, not latecomer.
Local consumption: dining, hotels, home furnishing, car sales target the 5,000-6,000 daily returnees — Yushang, Yuworkers, visiting family. They are moving now, not in two years.
Regional brands: Beiliu ceramics, Rongxian pomelo. A station slot tells outside buyers "this represents the place." Early means recognition.
▲ A wall panel above the ticket gates. High exposure before and after the opening; good for a long-term slot.
4. A dead-end station is not a flaw; it is a window
Some call Yulin North "remote and quiet." But 5,000-6,000 daily at dead-end status is the strongest floor. Advertising now paves the way for the 2027 surge.
Wait until the full line opens, and good slots are taken and priced higher.
Conclusion
2.75 million is last year's score. The next variable is the Yulin-Cenxi and Nan-Shen openings. Brands wanting face time on the Nan-Yu line have the rest of 2026 as the last cheap window before the line fills.
For slots and rate cards, ask Lianping Media. We operate all ad inventory on the Nan-Zhu Nan-Yu section and will help you pick positions that pay off before and after the opening.
— Guangxi Lianping Media, exclusive operator of Nanzhu High-Speed Rail Nanyu section ads | Li Hongxin 18878774848 (WeChat same number)