南宁机场T2和玉林北,其实是同一批人:两块屏怎么一起投

联屏传媒编辑部
广西联屏传媒科技有限公司

English version ↓

联屏传媒手里两块招牌:南宁机场T2航站楼,36个登机口86寸LCD刷屏机,年吞吐1600万人次、153条航线,旅客年均收入27万以上;南玉高铁的玉林北、兴业南、横州,覆盖2000万人口,日均3万,商务客占八成。两块都是“高端出行”场景,很多时候是同一个人。

一、机场和高铁,覆盖的是同一批人

一个从玉林去外地谈生意的人,可能先从玉林北坐高铁到南宁,再在T2登机飞走。返程反过来。机场和高铁不是二选一,是两头接力。南宁机场商务客占八成,南玉三站商务客也超八成——你在这头打了广告,他在那头又看见,印象就叠起来了。

南宁机场屏幕广告实景▲ 南宁机场T2登机口LCD——高端客群落地第一眼,没有跳过键,也没有广告拦截

二、两个场所有什么不一样

机场更贵、更高端、单次停留久,但频次低、覆盖窄。高铁频次高、覆盖广,每天都有人经过。南宁机场T2的到达行李厅,旅客取行李停留8到12分钟,封闭场景触达率近100%;玉林北候车厅旅客平均停留30分钟以上。两个都是“逃不掉”的场景,但一个打形象、一个打反复提醒,分工清楚。

三、南宁机场T2有什么位置

T2三层国内出发安检口正上方有350㎡ LED,80万/4周;出发登机口36块86寸LCD,30万/4周一组;一层到达行李厅14面LCD拼屏,60万/4周。机场没有广告拦截、没有跳过键,旅客年均收入27万以上,高收入、高消费、高决策权——这类人一天里被广告打扰的次数最少,记住的成本也最低。

媒体场景特质适合目的参考价
T2登机口LCD高端、单次停留久品牌调性、形象30万/4周·组
T2到达行李厅LCD拼屏触达近100%、放松态文旅、酒店、到店60万/4周
玉林北出站口灯箱高频、返乡必经反复提醒、留资整包含97灯箱
玉林北站LED大屏实景▲ 玉林北站152㎡ LED——高铁侧承接“品牌变来电”,与机场形成接力

四、组合着投才划算

举个例子。一个汽车品牌,在T2登机口LCD打旗舰车型和品牌调性,旅客落地南宁第一眼就记住;再到玉林北出站口正对面灯箱接上,把“品牌”变成“来电咨询”。机场负责种草,高铁负责临门一脚。

面向外商的本地企业更该用这套。南宁机场有国际航线,外资客户落地第一眼看到你,比发一百封开发信管用。

五、两块一起谈,有折扣空间

联屏是两块资源的独家运营方,打包谈比分别找两家便宜,也能帮你把“机场形象+高铁提醒”做成一条线。通车前玉林北还是断头站,价格按日均几千估价;机场T2全年稳定。一稳一涨,组合着锁,成本可控。

—— 广西联屏传媒,南宁机场T2 & 南珠高铁南玉段广告独家运营商 | 李洪鑫 18878774848(微信同号)

English Version ↓

Lianping Media holds two marquee assets: Nanning Airport Terminal 2, with 36 86-inch LCD screens at the gates, 16 million annual passengers, 153 routes, and passengers averaging over 270,000 RMB a year in income; and the Nan-Yu high-speed rail trio — Yulin North, Xingye South, Hengzhou — covering 20 million people, 30,000 daily, over 80% business travelers. Both are "premium travel" scenes. Often, the same person.

1. The airport and the station cover the same people

A Yulin businessman heading out of town may take the train from Yulin North to Nanning, then fly out from T2. On the way back, the reverse. Airport and rail are not either/or; they are two ends of one relay. Eighty percent of T2 travelers are business; over 80% of the three rail stations are too. You advertise at one end, he sees you again at the other, and the impression stacks.

Nanning T2's arrival baggage hall holds travelers 8–12 minutes while they wait, in an enclosed scene with near-100% reach. Yulin North's waiting hall averages over 30 minutes of dwell. Both are "escapable-to-no-one" scenes — but one builds image, the other repeats the reminder. The division is clear.

2. What Terminal 2 offers

Above the T2 domestic departure security, a 350㎡ LED at 800k/4 weeks. At the gates, 36 86-inch LCDs at 300k/4 weeks per group. In the arrival baggage hall, 14 LCD panels at 600k/4 weeks. No ad-blocker, no skip button. Passengers average 270k+ annual income — high income, high spend, high decision power. The kind of people who are least bombarded by ads in a day, so the cost to be remembered is also lowest.

MediumScene traitBest forReference
T2 Gate LCDPremium, long single dwellBrand tone, image300k/4 weeks·group
T2 Arrival LCD bankNear-100% reach, relaxedTourism, hotel, footfall600k/4 weeks
Yulin North exit lightboxHigh-frequency, must-passRepeat reminder, leadsPackage of 97 lightboxes

Bundle them and it pays. A car brand runs its flagship model and tone on the T2 gate LCD — remembered the moment passengers land in Nanning — then picks it up with the lightbox opposite Yulin North's exit, turning "brand" into "call us." Airport plants; rail closes.

Local firms courting foreign clients should use this most. T2 has international routes; an overseas client sees you the first moment they land, which beats a hundred cold emails.

3. Negotiate both together for a discount

Lianping is the exclusive operator of both assets. Bundling beats negotiating two vendors separately, and lets us build one line of "airport image + rail reminder." Pre-opening, Yulin North is still a stub station, priced on a few-thousand daily flow; T2 is stable all year. One steady, one rising — lock them together and keep cost under control.

Business travelers cannot avoid either the airport or the station. String the two screens together and your brand stays in his sight the whole way. Start with Lianping for a combined plan and see how your budget splits most efficiently.

—— Guangxi Lianping Media, exclusive operator of Nanning Airport T2 & Nan-Zhu Nan-Yu rail advertising | Li Hongxin 18878774848 (WeChat same)

机场+高铁,两块一起谈怎么分最省?

联屏传媒帮你把南宁机场T2和南玉三站做成一条投放线,预算一次算清

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