Most think station ads are for selling stuff. Not only. Lately culture and tourism bureaus, propaganda offices, are grabbing those screens too — city image, local products, public-service ads, all poured into stations.
1. Wuhan led
Wuhan Culture & Tourism Bureau ran "You come, Wuhan's flowers bloom" PSAs on 6 LED screens at Wuhan station, plus "Meet spring for cherry blossom" and "Great rivers, great lake" light boxes. The agriculture bureau ran "Jiangcheng Baizhen" specialty video on entrance LEDs. The commerce bureau brought 69 time-honored and Chu brands into the station supermarket. Before leaving Wuhan, the traveler already holds the city card.
▲ Yulin North's 152㎡ LED — first screen for a city-image film as buyers land2. Zhengzhou East made the screen a landmark
Henan Zhongyuan Rail Culture Media with Dahe lit up "Gate of Zhongzhou" and "Prosperous Central Plains" twin LED screens at Zhengzhou East's exit level — over 1,200 sqm, 4K, 200k daily impressions. They run culture PSAs routinely, a mobile window for Henan.
3. Suqian and Jingmen followed
Suqian Culture & Tourism Bureau targeted Spring Festival flow, running "Home of Xiang Yu, City of Wine, Water City" light boxes and LED videos at Hongqiao, Xuzhou East, Huai'an East, Nanjing South, Suzhou, Wuxi — hundreds of thousands daily. Jingmen's tourism bureau painted a "welcome map" in the waiting hall, an IP wall, a scenic corridor by the platform, sports-image ads in the exit passage, "Houdao Jingmen welcomes you" at the square.
▲ Xingye South waiting hall — natural wall space for county city cards and specialty ads4. Can Yulin do it?
Yes, and it should. Yulin has spices, beef jerky, Yuntian Culture City, Wucai Pastoral; Xingye has tea, Hengzhou has jasmine. But what does an out-of-town buyer see first landing in Yulin? Still blank. Yulin North, Xingye South, Hengzhou are three windows outward. The tourism and agriculture bureaus should move the city card and specialties up there — PSAs cost less than commercial and pull tourism and local goods along.
| Station | What to run | Who it meets |
|---|
| Yulin North | City film, tourism assets | Out-of-town buyers, returnees |
| Xingye South | Xingye tea, county goods | Surrounding county travelers |
| Hengzhou | Jasmine, spice card | Tea & spice traders |
5. Hang early, don't wait for the line
The Nan-Yu line carried 2.75 million in its first year; Yulin North now runs five to six thousand a day. After the Yu-Cen section opens end of 2026 and the full line in 2027, it climbs to 10-20k daily — double the eyes on the city card. PSA slots can still be negotiated now; wait till the station booms and the good spots are gone.
—— Guangxi Lianping Media, exclusive operator of Nan-Zhu Nan-Yu rail advertising (Yulin North, Xingye South, Hengzhou) | Li Hongxin 18878774848 (WeChat same)